Facebook and Beyond: How to Use Social Media in Support of Enrollment Marketing, Student Retention, and Alumni Development

Facebook, best practices

This panel discusses best practices in using Facebook Applications in support of communications efforts across the entire student lifecycle. It's easy to amass thousands of fans through Facebook's Pages feature. But then what? Careful planning, strategy, and the use of applications can turn Facebook into a powerful tool which achieves real results. Come discuss this matter with a panel with various experience implementing Pages and Applications.

Key takeaways include actionable strategies like:

• Getting started
• Securing administrative buy-in
• Sustaining momentum
• Achieving success
• Best practices