Are you a market-share thief?

Maybe you should be, according to Tom Dougherty, whose featured session at UBTech 2013 is titled, "Branding your university to steal market share." Dougherty is CEO of Stealing Share, a marketing and branding agency that serves national and global brands. He's a frequently quoted source on brand building, and he has been featured recently by the New York Times and CNN, discussing topics ranging from television to Apple to airlines.